Welcome to TradeKing. I hope you'll take a few minutes to look around our site to see if we're the brokerage firm for you.
One thing I always find helpful when researching a new service or vendor is hearing "straight from the horse's mouth" about what makes them worth my time and money. So, let me tell you about TradeKing and how we're different.
Since founding TradeKing in 2005, we’ve worked hard to offer a compelling new alternative, one that combines the principles we value most ourselves — honesty, fairness, great value and high-touch service — with smart pioneering technologies that help you gain new skills and insights by engaging directly with other traders. It's all aimed at giving clients a place where they feel valued, informed and part of a community committed to their trading success.
Simultaneously, another firm called Zecco launched with a remarkably similar philosophy. In 2012, TradeKing and Zecco decided to join forces to offer even more innovation and value for the independent investor. Together through our merger, we believe we’ll deliver better than any other broker on these promises:
- Low cost pricing that’s fair and simple to understand.
- Out-of-the box thinking when it comes to technology innovation and education, including supporting a vibrant investor community where self-directed investors can learn along with peers.
- World-class client service1 for every investor.
- Plenty of free tools and services to support your trading2.
You might first have noticed us for our low fees and simple to understand pricing3. But if you look further, you’ll see we really shine with an extensive arsenal of tools, investment vehicles and education to accommodate just about every trading strategy. Best of all, we treat each client the way we'd like to be treated ourselves: with prompt, courteous and knowledgeable service. No matter how often you trade, or even if you don’t trade with us but just like taking advantage of our great online Trader Network - we promise to treat you right.
The motto we live by here at TradeKing is "Be Good." These words summarize our philosophy that actively doing right by others — from our employees to our clients to our communities and our business partners — not only makes good business sense but makes us feel proud of who we are and what we do every day.
Thanks for visiting, and we hope to see you back again soon.