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Trading Without A Broker

Buy stocks online without the need for a traditional broker.

Thanks to the wide proliferation of Internet technologies over the last two decades, and a willingness on the part of authorities and exchanges to open their doors to technological integration, the role of the stock broker in the life of individual retail traders has now seriously diminished. Nowadays, the stock broker of old has been largely replaced by online trading platforms that allow investors direct access to financial markets. As a result, a new generation of well-educated and efficient stock and option traders has sprung up. So while the traditional stock broker won't become completely obsolete, his role (at least towards the smaller end of the investment spectrum) has significantly decreased.

The foremost benefit of acting as your own stock broker is that it allows you to minimize the transaction costs associated with each trade. Rather than paying a hefty stock broker commission (often greater than $100) on every trade, when trading online you'll typically pay much lower transaction costs. For example, with TradeKing, it's a fixed price of $4.95 per trade for stocks, and it's $4.95 per trade, plus 65 cents per option contract. Comparing and choosing the best online broker for your trading needs will allow you to invest.

Choosing to go it alone via a platform such as TradeKing instead of a "bricks and mortar" stock broker also enables you to react efficiently to changes in the market, and to act on news announcements that may impact upon the value of your assets. By granting online access to the financial markets, and enabling features like contingent orders and trailing stops these platforms also enable the trader to automatically close out losing positions.

The trader investing on his own accord is also in a position to learn and understand the mechanics of the markets. Because online trading forces you to more closely watch the market, over time you'll get a better feel for the best timing to enter and exit your trades. Furthermore, the powerful trading tools and charting capabilities offered by TradeKing can help individual retail traders to watch and predict market movements more accurately than at any other point in history.

In this regard, trading online gives you control that would otherwise lie with your stock broker, and allows you to make your own decisions rather than relying on the judgment of another individual. Thanks to low transaction costs and a direct route to the markets, by using powerful trading platforms like TradeKing's you really can become your own online stock broker. We'll allow you to trade stocks and options in a secure and professional manner -- without having to go through a traditional stock broker.

Benefits Of Being Your Own Stock Broker

  • Lower transaction costs
  • Direct access to financial markets
  • Allows for more responsive trading
  • Learn and improve investment skills
  • Become more aware of trading profits and losses

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We think once you discover all we have to offer, you'll know we're the right broker for you.


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