Value

Your money goes a really long way around here.

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Award-winning tools to help you optimize trades.

Service

We're here to help. And we'll do whatever it takes.

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Barron's Best for Options Traders
Low cost stock and option trades

Comparing TradeKing vs. E-Trade

We consistently rank as one of the best online brokers in the industry. And yet we have among the lowest prices. You can save up to 50% on stock trading commissions and 35% on options trading commissions at TradeKing compared with Etrade (Based on a 10 contract option trade)1.

In fact, according to Barron's and StockBrokers.com here's how we stack up.*
E-Trade Comparison
Commissions and fees from published web sites as of 12/17/2015. Some brokers may offer more competitive fees than the ones published if certain balances or level of activity are met. Please contact each broker individually to confirm their commission schedule. GTC orders: Partial executions received on different trading days will be charged separate commissions.

We're giving E*Trade a run for their money by giving you a whole lot more for your money.

On average, TradeKing will save you 40% for stock and option trades compared with E*Trade (Based on an equity trade and a 10 contract option trade)1.

With our advanced site features and functionality, you get more for your money - a lot more. Our simple, intuitive trading interface lets you place trades with just a few clicks of your mouse. We offer a full suite of award-winning trading tools. Our customer service was ranted 4-stars by StockBrokers.com and rated among the best for options trading by Barron's*.

But don't take our word for it. The only way to find out for yourself why we believe we're better than E*Trade is to give us a try. So go ahead and transfer your account now. It will only take a few minutes. Plus, we will reimburse you for up to $150 in any transfer fees charged by E*Trade.

We stack up pretty well against other online brokers as well. Check out our TD Ameritrade, Scottrade, Schwab, optionsXpress, and Fidelity comparison pages to see how TradeKing compares to each. We think you'll like what you find!


E*Trade is also known as etrade.com, etrade financial corp., etrade financial, and ETFC.

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We think once you discover all we have to offer, you'll know we're the right broker for you.


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